Snapchat to launch a developer kit to let other Apps access its AR camera
The best features of Snapchat may soon be coming to third-party apps.
Snap Inc. is on a plan to launch a developer platform that would grant third-party app developers an access to Snapchat’s login system and its AR camera features, in addition to the Bitmoji avatars.
For some years, Snapchat has remained a relatively closed platform. Snap has also prevented the app’s user base from data-hungry app developers searching to hawk products and services to its coveted teen demographic. A report from TechCrunch has it that Snap is putting into consideration the approach and may imminently launch a platform to be known as SnapKit.
This said approach once worked so good for Facebook when they developed it, which opened itself up to developers starting in 2010 to help its meteoric rise.
Of course, Facebook’s gives off approach to third-party data collection and retention on its app platform resulted in the Cambridge Analytica scandal. User privacy is really seen to be the top mind for Snap with its executives looking to similarly open Snapchat up to third-party app makers.
The new Snap login system, which would also allow users to authenticate third-party accounts using their registered Snapchat details, might go very well with teens who are now more conscious of privacy and wary as a result of the Facebook scandal.
Its latest report also has it that, it could also help in a way of spreading Bitmoji far and wide, now that Snap allows its users to use Bitmoji avatars as their own profile photos.
The most interesting use of Snapkit, however, might be the company’s AR camera features. Snapchat made known the AR face animations we know and refer to as lenses, the feature, and its numerous iterations employ some amazingly artificial intelligence to create a good look on them and even make them more realistic.
Though other big microblogging platforms like the Facebook have largely copied these features wholesale. Snapchat’s freewheeling style of sharing still has an outstanding among the teen users who feel comfortable using the app over Facebook-owned platforms.
That as well gives Snapchat an avenue to make its AR camera the one third-party app developers may opt for quick and lightweight selfie animations and other camera tricks, as opposed to going through developer toolkits offered by Facebook, Apple, or others.